Joe and I created Stage of Life in 2008 to provide 'Rewards for Life's Journey'—offers, coupons, gift cards, and incentives relevant to ten key milestones in life—times when we transition from one life stage to another and our buying behavior dramatically changes.

First experience.

The genesis of the relationship.

Most delicate phase. 

First impressions rule. 

Trial of your product, brand, or message.

Growing experiences.

Building familiarity and confidence with your brand.

Relationship is still delicate. Return visits begin to occur. Important to build trust and positive, repeat experiences.

Mature relationship.

Brand loyalty established.

The positive relationship that continues to grow and branch into other opportunities, in particular, spreading the word about your brand to others.

Loyal users spread the word and plant new seeds, referrals and viral recommendations with their network, becoming advocates and ambassadors for your brand.